Hi there!
We are Gina and Jake, the adventurous couple who serve sweet Hawaiian Malasadas to Wasatch and Summit Counties!
We both grew up in small towns - Gina in Heber City and Jake in Pleasant Grove. We were able get back to small town life three years ago after several years on the west side of the Wasatch Mountains. We have dedicated our careers to public service and were open to other fun opportunities to serve when making malasada fluffy goodness presented itself! The spirit of Wiki-Licious fits perfectly with our values of family, connection, gratitude and community that we cherish most! We look forward to sharing HAPPINESS with you!
The Origins of Wiki-licious
Hey there! Iām Amy, the mastermind (a.k.a. mom) behind Wiki-Licious, where we serve
up sweet malasadas
that taste like a tropical vacationāno plane
ticket required! šŗāļø
After my divorce, I needed a way to make money
and be there for my kids. Because letās be honest, parenting is already a full-time jobāwhy not add
fried dough into the mix?
So, we rolled up our sleeves, embraced the sugar rush, and launched a family business selling malasadas at fairs in Alaska (yes, that Alaska).
We wanted to create something fun, delicious, and meaningfulāa way to teach my kids the value of hard work while making people smile, one bite at a time. And here we are, still sprinkling a little bit of
aloha into every treat. ā¤ļøš©
Our malasadas became so popular that even winter couldnāt stop us! People were bundling up like they were trekking to the North Poleājust to get a taste of that warm, fluffy island magic. So, we turned our house into a secret malasada making machine.
No password neededājust a love for
deep-fried happiness! šŗ
With my best friend Mary, my kids, and some
amazing employees, we grew so
big we had to level
up! Our house just couldnāt handle the
sugar rush anymore, so we started
renting a commissary twice a
weekābecause apparently, the world
needed more malasadas, and who were
we to deny them?šŗ
Thanks to our amazing customers, our
business just kept growing!
What started as a small family
hustle turned into a full-blown
malasada movementā
because once you taste paradise,
thereās no going back! šŗ
On June 5, 2020, we took the leapāand the dough rose with us! The first Wiki-Licious shop was born, bringing warm,
sugary Aloha to the world, one
malasada at a time! šŗ
I decided it was time to spread the Aloha
and share the loveāso I franchised my family business! Now, there are lots of other families working together, frying up malasadas and making memories.
And guess what? Weāve got over
50 franchises now!
Pretty cool, huh? šŗ
We are beyond grateful for the people of Hawaii who helped us
grow our business with their
wisdom and endless support. šŗ
Thank you for sharing your culture
with usāit truly blesses the whole world!
What would the world be without
the Spirit of Aloha?
Pretty boring, if you ask us!
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